Choosing Your Agent

I sell property from the simplest unit to the multi-million dollar home and every seller and every buyer is treated with the same professional ethic and respect. The marketing quality is never compromised, my superior negotiating skills are engaged at every level and my commitment to your result and experience is 24/7.

Selling is one of the biggest financial decisions most people will make in their life so it is paramount that you work with an agent who has your best interest at heart, one you can communicate with and one that is there for you during the whole process.

Market fluctuations:-

Every day brings a change to the housing market. Whether it is because of market sentiment, radio chat about interest rates, a recent article in the local paper, an upcoming election or even school terms and seasons, there will always be fluctuations that are out of your control. It is for these reasons that you need to find an agent who can work with these changes and tailor the marketing and sale of your property to bring you the very best offers regardless.

Ask for references:-

It might surprise you that I have put this point in but it is alarming how many people choose an agent without any proper knowledge of that person and why you would be employing them.  Remember that is what you are doing. You are employing someone to sell one of your greatest lifetime assets, so why not interview a few and choose with the knowledge and insight from that agents past clients. Ask your agent for phone numbers of 10 people they have sold for and take an extra day to call a couple. This simple task can make you thousands and ensure the experience is a good one and a financially profitable one for you and your family.

Don’t be afraid to call agents outside your area:-

It is a well-known fact that ‘out of area buyers’ often pay premium prices. Just because your agent has a shop front at the local centre does not mean they are going to work tirelessly to get you the best price for your property. Look for experience in sales and excellent results, not where they work.

The power of ‘SOLD’

Talk to your potential agent about the properties they have sold. You do not want your home ‘Listed’ with an agent, you want it ‘Sold’. Sometimes the agents with few homes on the market are the ones moving the properties. They concentrate more deeply on you as a one-on-one client and they work tirelessly for you. If they have 20+ properties on the market ask them the questions….How do they do their open homes?…..How do they personally work with every buyer to get the premium price?…..How often will you actually see them face to face or does the agent sign your home up and then hand it to a junior salesperson to do the opens and selling?….. Remember you are paying your agent so you need to know what you are paying for.

Marketing costs

Your property is worth a lot of money. It deserves to have professional care with the highest quality photography and marketing. The reason you market your home is to attract every single buyer, who can afford to buy your home, to inspect it. Only by doing this will you find your premium buyer and that’s the buyer you want.

Unfortunately like most things in life, the cheapest is often not the best and the age old saying ‘you get what you pay for’ sometimes results in your property sitting on the market for a long period of time and then becoming ‘fatigued’. Buyers are notorious for offering under market value for these properties. If you don’t see value,why should they.

Budget for good marketing. Think like a buyer. Do you walk into a retail department store and go to the very back corner and find the smallest, crumpled item in a damaged box or are you automatically drawn to the big, fresh, professional displays at the entrance? Make it easy for your buyers. Present your home impeccably, pay for professional photographers, consider home staging and top of the line internet and paper marketing. Encourage competition around your property as this is where you premium price will come from.

Below is a sample of how professional photography increases the value of a room ~ imagine what it does to your whole property.